Many film productions are realized in the same way as they used to be ten or twenty years ago: The technology may have evolved, but the creative processes, the target group considerations and the trades involved in the implementation remain the same.
We believe that the video format has to change to stay contemporary - and already does. New technological possibilities and changing media usage patterns mean that it is less and less a question of telling rigid stories, but rather of understanding video as a dynamic format with which relationships to target groups can be formed and developed across channels.
Video becomes more innovative, inspiring, interactive. It triggers discussions and reacts to them by breaking up rigid, linear thought patterns and production methods. Content and creative-guiding ideas are tailored to different sub-target groups in order to address them in a targeted and individual way, on different channels - for example with personalized videos.
Our experts understand these developments and their possibilities and guide your video project from concept to viewer.
If you are looking for specialists who not only produce videos, but also contribute conceptually and strategically, we look forward to talking to you.