TURN YOUR GAZE
FORWARD WITH US

As a specialist for moving image communication and innovative digital solutions, holistic thinking in the production of video content across technologies, format boundaries and media channels has been the driving force behind our strategy for years.
We would be happy to support you as a consultant in aligning your moving image strategy systematically and purposefully with the challenges of tomorrow.

TURN YOUR GAZE
FORWARD WITH US

As a specialist for moving image communication and innovative digital solutions, holistic thinking in the production of video content across technologies, format boundaries and media channels has been the driving force behind our strategy for years.
We would be happy to support you as a consultant in aligning your moving image strategy systematically and purposefully with the challenges of tomorrow.

TURN YOUR GAZE FORWARD WITH US

As a specialist for moving image communication and innovative digital solutions, holistic thinking in the production of video content across technologies, format boundaries and media channels has been the driving force behind our strategy for years.
We would be happy to support you as a consultant in aligning your moving image strategy systematically and purposefully with the challenges of tomorrow.

Featured Product

Recordbay puts an end to the time- and cost-intensive process of video adaptation and internationalization. Our innovative platform "Localizer" makes the internationalization, local adaptation and updating of videos easier, faster and cheaper than ever before.

Featured Product

Recordbay puts an end to the time- and cost-intensive process of video adaptation and internationalization. Our innovative platform "Localizer" makes the internationalization, local adaptation and updating of videos easier, faster and cheaper than ever before.

Featured Product

Recordbay puts an end to the time- and cost-intensive process of video adaptation and internationalization. Our innovative platform "Localizer" makes the internationalization, local adaptation and updating of videos easier, faster and cheaper than ever before.

Our WORKSHOPS

How to achieve measurable success with the right moving
image strategy in digital channels

CONTENT

  • Films strategically conceived - Best practice examples
  • Definition of strategic objectives for your company/brand
  • Development of suitable formats that pay concrete attention to your goals
  • Implementation plan

Duration: 4 to 6 hours

For whom: brand or product managers who want to take a strategic approach to video in order to achieve the greatest possible impact with specific formats and measures.

Contact us now
Learn more...

Individual solutions replace old standards!

Would you like to increase your conversions? Achieve more reach? Improve your customer service? Or rejuvenate your image to appeal to a new target group? With the right video strategy, all this is possible - if you rethink the format.

The video format is currently changing dramatically. New technological possibilities and changing media usage patterns mean that it is less and less a matter of telling rigid stories, but rather of understanding videos as being dynamic. This is precisely why a strategy is needed to build and develop cross-channel relationships with target groups.

Video becomes more innovative, inspiring and interactive. It triggers discussions and reacts to them by breaking up rigid, linear thought patterns and production methods. Content and creative ideas are tailored to different sub-target groups in order to address them in a targeted and individual way on different channels - for example with personalised videos.

Modern brands make use of all this and at the same time take into account the reality of declining budgets, rising expectations and increased demand for video content.

We advise you on suitable strategies for dealing with this challenging situation and explain how convincing measures can be implemented that make measurable contributions to KPIs. In order to achieve this, we will jointly define concrete objectives for your company or brand in the area of moving image content in the workshop "Thinking films digitally". On this basis, we determine - systematically, but without prohibition of thought - formats that work precisely and measurably.

The result is an initial implementation plan. In this way, we ensure that theoretical considerations are not the end of the story, but that you can independently implement the jointly developed strategies and measures in practice. Alternatively, we will, of course, continue to accompany you on your way after the workshop.

Efficient internationalisation of films - strategies and tools

CONTENT

  • Internationalization of Films - Best Practice Examples
  • Large-Scale-Strategy: How to adapt your films optimally to the international market
  • Roll-out tools that help you keep control of even large campaigns
  • Implementation plan

Duration: 4 to 6 hours

For whom: Product and brand managers

Contact us now
Learn more...

The international roll-out of a new product poses special challenges for product managers. With the right preparation, synergies and tools can also be used in the area of moving images, which considerably simplify the international use of a film or comprehensive film campaigns.

Rolling out a completed video across regions and countries can lead to considerable follow-up costs. Texts have to be translated, products exchanged, scenes adapted. For product and brand managers, this often means time-consuming coordination between film production, local agencies and product managers in the countries.

In the workshop, we will discuss best practice examples and the most important strategic considerations for international film rollouts. We place particular emphasis on a practical introduction to digital tools for film adaptation. With these tools, international roll-outs can be made much more efficient. You get to know the basic requirements that make it possible to internationalize films efficiently. We will also show you the possibilities you have within large-scale campaigns to optimize KPIs using A/B testing.

A properly drawn up implementation plan gives you a guideline for your future internationalization project.

How to maximize the potential of your films with scalable media production

CONTENT

  • Scalable Film Production - Best Practice Examples
  • Leverage the benefits of scalable film production: shorter production time, greater flexibility in the event of changes, less effort.
  • Methods, processes, conceptual frameworks: concrete steps towards scalable film production
  • Practical introduction to software-supported film adaptation

Duration: 4 to 6 hours

For whom: brand and product managers, digital managers and buyers who want to systematize and scale their film production cost-efficiently.

Contact us now
Learn more...

More videos in less time with less effort

More films, more flexibility, more control: In this workshop, we will show you how you can make the right decisions during the conception phase in order to systematize production and increase video output. The result: significantly faster processes from conception through production to completion. And: lower costs!

Based on strategic goals, we work with you to develop standardized video formats. Compared to conventional, static formats, these have the advantage of being adaptable in the shortest possible time - without losing any of their visual or content-related persuasiveness.

The key: standardized concept frameworks and processes that fit a multitude of situations and requirements and leave you room for flexible adaptations in the future. In order to develop these frameworks, strategic considerations regarding occasion and format are fundamental. We ensure that you keep an eye on the complete production of video content across technologies, format boundaries and media channels and thus optimally exploit your strategic goals. On request, a basic, practical introduction to the possibilities of software-supported adaptation of films rounds off the workshop.

New technologies and viewing habits - and how to prepare for them

CONTENT

  • Overview of new media formats such as personalized videos, non-linear story formats, Virtual Reality, Augmented Reality, Mixed Reality, 360°, HoloLens and Interactive Solutions
  • Outlook on future media consumption and the marketing of films
  • The future of AI and Machine Learning

Duration: 2 to 4 hours

For whom: brand or product managers who want to reposition video or get an overview of the latest moving image trends in B2B/B2C marketing

Contact us now
Learn more...

Through the latest digital possibilities, the medium of film is transforming faster and faster into a versatile carrier of exciting brand experiences. Between dynamic film content, interactivity, virtuality and immersion, the boundaries between time and physical space, content for the masses and exclusive personal sequences become blurred. Inform yourself comprehensively about the new possibilities of the "film of the future"!

Where unusual visual impressions directly meet the human senses, strong emotions arise. With interactive media such as virtual and mixed reality, but also dynamically adapted and personalized content, you can use this fact directly to communicate brand and product highlights.

In our workshop, we also address possible pitfalls, such as unnecessary fireworks of effects or storylines that are not adapted to the new viewing habits. Because with the new technologies, real rethinking and "tact" is required even in seemingly familiar areas. The path leads away from "flat", linear film to dynamic, adaptable (all-round) experiences that do not appear obtrusive despite their personal appeal.

Thanks to our comprehensive trend monitoring, we can not only present you with the latest technologies in the workshop, but also enable you to know how these can be used profitably by companies as strategic levers in product and brand communication.

Along the introduction to changing viewing habits and a modern visual approach to customers and consumers, we work with you to develop initial impulses for the use of meaningful cutting-edge technologies such as AI and machine learning to control your moving image formats.

This gives you the opportunity to incorporate the latest trends into the strategic planning of your brand and product communication in virtual showrooms, product presentations or campaigns, at an early stage, in order to inspire customers, guests and other stakeholders and positively influence purchase decisions and brand loyalty.

Our WORKSHOPS

How to achieve measurable success with the right moving
image strategy in digital channels

CONTENT

  • Films strategically conceived - Best practice examples
  • Definition of strategic objectives for your company/brand
  • Development of suitable formats that pay concrete attention to your goals
  • Implementation plan

Duration: 4 to 6 hours

For whom: brand or product managers who want to take a strategic approach to video in order to achieve the greatest possible impact with specific formats and measures.

Contact us now
Learn more...

Individual solutions replace old standards!

Would you like to increase your conversions? Achieve more reach? Improve your customer service? Or rejuvenate your image to appeal to a new target group? With the right video strategy, all this is possible - if you rethink the format.

The video format is currently changing dramatically. New technological possibilities and changing media usage patterns mean that it is less and less a matter of telling rigid stories, but rather of understanding videos as being dynamic. This is precisely why a strategy is needed to build and develop cross-channel relationships with target groups.

Video becomes more innovative, inspiring and interactive. It triggers discussions and reacts to them by breaking up rigid, linear thought patterns and production methods. Content and creative ideas are tailored to different sub-target groups in order to address them in a targeted and individual way on different channels - for example with personalised videos.

Modern brands make use of all this and at the same time take into account the reality of declining budgets, rising expectations and increased demand for video content.

We advise you on suitable strategies for dealing with this challenging situation and explain how convincing measures can be implemented that make measurable contributions to KPIs. In order to achieve this, we will jointly define concrete objectives for your company or brand in the area of moving image content in the workshop "Thinking films digitally". On this basis, we determine - systematically, but without prohibition of thought - formats that work precisely and measurably.

The result is an initial implementation plan. In this way, we ensure that theoretical considerations are not the end of the story, but that you can independently implement the jointly developed strategies and measures in practice. Alternatively, we will, of course, continue to accompany you on your way after the workshop.

Efficient internationalisation of films - strategies and tools

CONTENT

  • Internationalization of Films - Best Practice Examples
  • Large-Scale-Strategy: How to adapt your films optimally to the international market
  • Roll-out tools that help you keep control of even large campaigns
  • Implementation plan

Duration: 4 to 6 hours

For whom: Product and brand managers

Contact us now
Learn more...

The international roll-out of a new product poses special challenges for product managers. With the right preparation, synergies and tools can also be used in the area of moving images, which considerably simplify the international use of a film or comprehensive film campaigns.

Rolling out a completed video across regions and countries can lead to considerable follow-up costs. Texts have to be translated, products exchanged, scenes adapted. For product and brand managers, this often means time-consuming coordination between film production, local agencies and product managers in the countries.

In the workshop, we will discuss best practice examples and the most important strategic considerations for international film rollouts. We place particular emphasis on a practical introduction to digital tools for film adaptation. With these tools, international roll-outs can be made much more efficient. You get to know the basic requirements that make it possible to internationalize films efficiently. We will also show you the possibilities you have within large-scale campaigns to optimize KPIs using A/B testing.

A properly drawn up implementation plan gives you a guideline for your future internationalization project.

How to maximize the potential of your films with scalable media production

CONTENT

  • Scalable Film Production - Best Practice Examples
  • Leverage the benefits of scalable film production: shorter production time, greater flexibility in the event of changes, less effort.
  • Methods, processes, conceptual frameworks: concrete steps towards scalable film production
  • Practical introduction to software-supported film adaptation

Duration: 4 to 6 hours

For whom: brand and product managers, digital managers and buyers who want to systematize and scale their film production cost-efficiently.

Contact us now
Learn more...

More videos in less time with less effort

More films, more flexibility, more control: In this workshop, we will show you how you can make the right decisions during the conception phase in order to systematize production and increase video output. The result: significantly faster processes from conception through production to completion. And: lower costs!

Based on strategic goals, we work with you to develop standardized video formats. Compared to conventional, static formats, these have the advantage of being adaptable in the shortest possible time - without losing any of their visual or content-related persuasiveness.

The key: standardized concept frameworks and processes that fit a multitude of situations and requirements and leave you room for flexible adaptations in the future. In order to develop these frameworks, strategic considerations regarding occasion and format are fundamental. We ensure that you keep an eye on the complete production of video content across technologies, format boundaries and media channels and thus optimally exploit your strategic goals. On request, a basic, practical introduction to the possibilities of software-supported adaptation of films rounds off the workshop.

New technologies and viewing habits - and how to prepare for them

CONTENT

  • Overview of new media formats such as personalized videos, non-linear story formats, Virtual Reality, Augmented Reality, Mixed Reality, 360°, HoloLens and Interactive Solutions
  • Outlook on future media consumption and the marketing of films
  • The future of AI and Machine Learning

Duration: 2 to 4 hours

For whom: brand or product managers who want to reposition video or get an overview of the latest moving image trends in B2B/B2C marketing

Contact us now
Learn more...

Through the latest digital possibilities, the medium of film is transforming faster and faster into a versatile carrier of exciting brand experiences. Between dynamic film content, interactivity, virtuality and immersion, the boundaries between time and physical space, content for the masses and exclusive personal sequences become blurred. Inform yourself comprehensively about the new possibilities of the "film of the future"!

Where unusual visual impressions directly meet the human senses, strong emotions arise. With interactive media such as virtual and mixed reality, but also dynamically adapted and personalized content, you can use this fact directly to communicate brand and product highlights.

In our workshop, we also address possible pitfalls, such as unnecessary fireworks of effects or storylines that are not adapted to the new viewing habits. Because with the new technologies, real rethinking and "tact" is required even in seemingly familiar areas. The path leads away from "flat", linear film to dynamic, adaptable (all-round) experiences that do not appear obtrusive despite their personal appeal.

Thanks to our comprehensive trend monitoring, we can not only present you with the latest technologies in the workshop, but also enable you to know how these can be used profitably by companies as strategic levers in product and brand communication.

Along the introduction to changing viewing habits and a modern visual approach to customers and consumers, we work with you to develop initial impulses for the use of meaningful cutting-edge technologies such as AI and machine learning to control your moving image formats.

This gives you the opportunity to incorporate the latest trends into the strategic planning of your brand and product communication in virtual showrooms, product presentations or campaigns, at an early stage, in order to inspire customers, guests and other stakeholders and positively influence purchase decisions and brand loyalty.

Our WORKSHOPS

How to achieve measurable success with the right moving image strategy in digital channels

CONTENT

  • Films strategically conceived - Best practice examples
  • Definition of strategic objectives for your company/brand
  • Development of suitable formats that pay concrete attention to your goals
  • Implementation plan

Duration: 4 to 6 hours

For whom: brand or product managers who want to take a strategic approach to video in order to achieve the greatest possible impact with specific formats and measures.

Contact us now
Learn more...

Individual solutions replace old standards!

Would you like to increase your conversions? Achieve more reach? Improve your customer service? Or rejuvenate your image to appeal to a new target group? With the right video strategy, all this is possible - if you rethink the format.

The video format is currently changing dramatically. New technological possibilities and changing media usage patterns mean that it is less and less a matter of telling rigid stories, but rather of understanding videos as being dynamic. This is precisely why a strategy is needed to build and develop cross-channel relationships with target groups.

Video becomes more innovative, inspiring and interactive. It triggers discussions and reacts to them by breaking up rigid, linear thought patterns and production methods. Content and creative ideas are tailored to different sub-target groups in order to address them in a targeted and individual way on different channels - for example with personalised videos.

Modern brands make use of all this and at the same time take into account the reality of declining budgets, rising expectations and increased demand for video content.

We advise you on suitable strategies for dealing with this challenging situation and explain how convincing measures can be implemented that make measurable contributions to KPIs. In order to achieve this, we will jointly define concrete objectives for your company or brand in the area of moving image content in the workshop "Thinking films digitally". On this basis, we determine - systematically, but without prohibition of thought - formats that work precisely and measurably.

The result is an initial implementation plan. In this way, we ensure that theoretical considerations are not the end of the story, but that you can independently implement the jointly developed strategies and measures in practice. Alternatively, we will, of course, continue to accompany you on your way after the workshop.

Efficient internationalisation of films - strategies and tools

CONTENT

  • Internationalization of Films - Best Practice Examples
  • Large-Scale-Strategy: How to adapt your films optimally to the international market
  • Roll-out tools that help you keep control of even large campaigns
  • Implementation plan

Duration: 4 to 6 hours

For whom: Product and brand managers

Contact us now
Learn more...

The international roll-out of a new product poses special challenges for product managers. With the right preparation, synergies and tools can also be used in the area of moving images, which considerably simplify the international use of a film or comprehensive film campaigns.

Rolling out a completed video across regions and countries can lead to considerable follow-up costs. Texts have to be translated, products exchanged, scenes adapted. For product and brand managers, this often means time-consuming coordination between film production, local agencies and product managers in the countries.

In the workshop, we will discuss best practice examples and the most important strategic considerations for international film rollouts. We place particular emphasis on a practical introduction to digital tools for film adaptation. With these tools, international roll-outs can be made much more efficient. You get to know the basic requirements that make it possible to internationalize films efficiently. We will also show you the possibilities you have within large-scale campaigns to optimize KPIs using A/B testing.

A properly drawn up implementation plan gives you a guideline for your future internationalization project.

How to maximize the potential of your films with scalable media production
Ihrer Filme maximieren

CONTENT

  • Scalable Film Production - Best Practice Examples
  • Leverage the benefits of scalable film production: shorter production time, greater flexibility in the event of changes, less effort.
  • Methods, processes, conceptual frameworks: concrete steps towards scalable film production
  • Practical introduction to software-supported film adaptation

Duration: 4 to 6 hours

For whom: brand and product managers, digital managers and buyers who want to systematize and scale their film production cost-efficiently.

Contact us now
Learn more...

More videos in less time with less effort

More films, more flexibility, more control: In this workshop, we will show you how you can make the right decisions during the conception phase in order to systematize production and increase video output. The result: significantly faster processes from conception through production to completion. And: lower costs!

Based on strategic goals, we work with you to develop standardized video formats. Compared to conventional, static formats, these have the advantage of being adaptable in the shortest possible time - without losing any of their visual or content-related persuasiveness.

The key: standardized concept frameworks and processes that fit a multitude of situations and requirements and leave you room for flexible adaptations in the future. In order to develop these frameworks, strategic considerations regarding occasion and format are fundamental. We ensure that you keep an eye on the complete production of video content across technologies, format boundaries and media channels and thus optimally exploit your strategic goals. On request, a basic, practical introduction to the possibilities of software-supported adaptation of films rounds off the workshop.

New technologies and viewing habits - and how to prepare for them

CONTENT

  • Overview of new media formats such as personalized videos, non-linear story formats, Virtual Reality, Augmented Reality, Mixed Reality, 360°, HoloLens and Interactive Solutions
  • Outlook on future media consumption and the marketing of films
  • The future of AI and Machine Learning

Duration: 2 to 4 hours

For whom: brand or product managers who want to reposition video or get an overview of the latest moving image trends in B2B/B2C marketing

Contact us now
Learn more...

Through the latest digital possibilities, the medium of film is transforming faster and faster into a versatile carrier of exciting brand experiences. Between dynamic film content, interactivity, virtuality and immersion, the boundaries between time and physical space, content for the masses and exclusive personal sequences become blurred. Inform yourself comprehensively about the new possibilities of the "film of the future"!

Where unusual visual impressions directly meet the human senses, strong emotions arise. With interactive media such as virtual and mixed reality, but also dynamically adapted and personalized content, you can use this fact directly to communicate brand and product highlights.

In our workshop, we also address possible pitfalls, such as unnecessary fireworks of effects or storylines that are not adapted to the new viewing habits. Because with the new technologies, real rethinking and "tact" is required even in seemingly familiar areas. The path leads away from "flat", linear film to dynamic, adaptable (all-round) experiences that do not appear obtrusive despite their personal appeal.

Thanks to our comprehensive trend monitoring, we can not only present you with the latest technologies in the workshop, but also enable you to know how these can be used profitably by companies as strategic levers in product and brand communication.

Along the introduction to changing viewing habits and a modern visual approach to customers and consumers, we work with you to develop initial impulses for the use of meaningful cutting-edge technologies such as AI and machine learning to control your moving image formats.

This gives you the opportunity to incorporate the latest trends into the strategic planning of your brand and product communication in virtual showrooms, product presentations or campaigns, at an early stage, in order to inspire customers, guests and other stakeholders and positively influence purchase decisions and brand loyalty.

Get in TOUCH

Erik Lorenz
HEAD OF CONCEPT & COMMUNICATIONS
erik@recordbay.de
02161-27758-12

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