How to achieve measurable success with the right moving
image strategy in digital channels
- Films strategically conceived - Best practice examples
- Definition of strategic objectives for your company/brand
- Development of suitable formats that pay concrete attention to your goals
- Implementation plan
Duration: 4 to 6 hours
For whom: brand or product managers who want to take a strategic approach to video in order to achieve the greatest possible impact with specific formats and measures.Contact us now
Individual solutions replace old standards!
Would you like to increase your conversions? Achieve more reach? Improve your customer service? Or rejuvenate your image to appeal to a new target group? With the right video strategy, all this is possible - if you rethink the format.
The video format is currently changing dramatically. New technological possibilities and changing media usage patterns mean that it is less and less a matter of telling rigid stories, but rather of understanding videos as being dynamic. This is precisely why a strategy is needed to build and develop cross-channel relationships with target groups.
Video becomes more innovative, inspiring and interactive. It triggers discussions and reacts to them by breaking up rigid, linear thought patterns and production methods. Content and creative ideas are tailored to different sub-target groups in order to address them in a targeted and individual way on different channels - for example with personalised videos.
Modern brands make use of all this and at the same time take into account the reality of declining budgets, rising expectations and increased demand for video content.
We advise you on suitable strategies for dealing with this challenging situation and explain how convincing measures can be implemented that make measurable contributions to KPIs. In order to achieve this, we will jointly define concrete objectives for your company or brand in the area of moving image content in the workshop "Thinking films digitally". On this basis, we determine - systematically, but without prohibition of thought - formats that work precisely and measurably.
The result is an initial implementation plan. In this way, we ensure that theoretical considerations are not the end of the story, but that you can independently implement the jointly developed strategies and measures in practice. Alternatively, we will, of course, continue to accompany you on your way after the workshop.