Digital presentation of the mobility of the future

Bombardier Transportation, the globally active manufacturer of rail transport technology, needed a solution for its trade fair appearances in order to be able to present future mobility concepts to customers from industry and administration in a clear and understandable way. For the Berlin InnoTrans with the title "The Future of Mobility", an international trade fair for railway and traffic technology, we developed two digital installations that used tangible tables and interactive screens to digitally stage mobility solutions for urban spaces of various sizes.

Digital presentation of the mobility of the future

Bombardier Transportation, the globally active manufacturer of rail transport technology, needed a solution for its trade fair appearances in order to be able to present future mobility concepts to customers from industry and administration in a clear and understandable way. For the Berlin InnoTrans with the title "The Future of Mobility", an international trade fair for railway and traffic technology, we developed two digital installations that used tangible tables and interactive screens to digitally stage mobility solutions for urban spaces of various sizes.

Easy control in focus

In order to score points in customer discussions at the trade fair, the focus was on the simplest possible operation in order to present products, corporate philosophy and USPs in an impressive and comprehensible manner in the shortest possible time. The complete traffic infrastructure of different types of cities was reproduced by us in 3D models and animations. The 3D renderings (see example above) were used for various other occasions, such as print productions, communication and marketing or social media. In addition, customers were able to have individual vehicle models such as railways presented and explained in 3D. Thanks to the simple control of the tangible tables, Bombardier's various complete solutions could be quickly selected by customers and sales staff and presented digitally on the tables and associated screens.

Easy control
in focus

In order to score points in customer discussions at the trade fair, the focus was on the simplest possible operation in order to present products, corporate philosophy and USPs in an impressive and comprehensible manner in the shortest possible time. The complete traffic infrastructure of different types of cities was reproduced by us in 3D models and animations. The 3D renderings (see example above) were used for various other occasions, such as print productions, communication and marketing or social media. In addition, customers were able to have individual vehicle models such as railways presented and explained in 3D. Thanks to the simple control of the tangible tables, Bombardier's various complete solutions could be quickly selected by customers and sales staff and presented digitally on the tables and associated screens.