Schwarzkopf Styles
in a magical live mirror

More than 1.700 guests and hundreds of press representatives - when the Bambi in Berlin, one of the most important media and television prizes, is awarded, many people look to the capital city. Our customer Schwarzkopf was also there in 2016: the brand was looking for an entertaining, attention-grabbing campaign with a product reference for its participation in the gala.

Schwarzkopf Styles
in a magical live mirror

More than 1.700 guests and hundreds of press representatives - when the Bambi in Berlin, one of the most important media and television prizes, is awarded, many people look to the capital city. Our customer Schwarzkopf was also there in 2016: the brand was looking for an entertaining, attention-grabbing campaign with a product reference for its participation in the gala.

It's magic!

We developed an interactive Magic Mirror.
By combining different face detection technologies, we enabled users to try on hair styles and beards in a live video image - from women's hairstyles like Big City Waves or Loose Breeze to men's hairstyles like Casual Quiff or Man Bun to various beard options. The styles and beards were dyeable in three Schwarzkopf colorations using a dyeing process developed by Recordbay: Brilliance Cashmere Red, Perfect Mousse Chocolate Brown and Diadem Blonde Sensation Dark Gold Blonde. In addition, the hairstyle sizes were infinitely adjustable with a regulator.

Both the Magic Mirror and the corresponding modern thermal photo printer directly under the screen were remote controlled by hostesses using a Magic Mirror iPad app specially developed by us for this purpose. Users could take the photos with them or pin them to the magnetic "Wall of Fame" on which the screen was hanging.

Hundreds of guests took the opportunity to participate and let themselves be inspired, surprised and entertained by the Magic Mirror.

It's magic!

We developed an interactive Magic Mirror.
By combining different face detection technologies, we enabled users to try on hair styles and beards in a live video image - from women's hairstyles like Big City Waves or Loose Breeze to men's hairstyles like Casual Quiff or Man Bun to various beard options. The styles and beards were dyeable in three Schwarzkopf colorations using a dyeing process developed by Recordbay: Brilliance Cashmere Red, Perfect Mousse Chocolate Brown and Diadem Blonde Sensation Dark Gold Blonde. In addition, the hairstyle sizes were infinitely adjustable with a regulator.

Both the Magic Mirror and the corresponding modern thermal photo printer directly under the screen were remote controlled by hostesses using a Magic Mirror iPad app specially developed by us for this purpose. Users could take the photos with them or pin them to the magnetic "Wall of Fame" on which the screen was hanging.

Hundreds of guests took the opportunity to participate and let themselves be inspired, surprised and entertained by the Magic Mirror.