As Creative Lead Agency, we worked with the Schwarzkopf team to develop the creative concept for the TV spot and the digital measures that came into play worldwide. The campaign focuses on expressive actors ranging from professional models to authentic influencers from the target group. Stylistically, too, the focus is on expression: with strong settings, impressive colour explosions and fast cuts, we do justice to the brand world of LIVE.
We also accompanied the planning and implementation of the TVC shoot. By working with several teams simultaneously in three studios in London, the actors were able to switch flexibly between the sets. In addition to the TVC shoot, extensive brand content could be produced for digital marketing at a manageable cost - from how-to films to pre-roll ads and POS materials to digital outdoor content.
In post-production, we took over the realisation of the 3D packaging animations in addition to the creative lead.