Revolution
of digital hair consultation

Which hair color suits me? How do I get the look of the stars? What is the best hair care for my stressed hair? Our new Schwarzkopf Hairstyles Styleguide answers these questions - and revolutionizes digital hair consultation.

Revolution
of digital hair consultation

Which hair color suits me? How do I get the look of the stars? What is the best hair care for my stressed hair? Our new Schwarzkopf Hairstyles Styleguide answers these questions - and revolutionizes digital hair consultation.

The result

With our innovative Hair Color Technology with 3D rotation function, users can test new hairstyles and colorations before making a decision - just like in front of a mirror in real time. Easy to use and realistic looks are the focus.

If the user is unsure, they can share their photo with their friends via email, Facebook or WhatsApp, collect likes and dislikes and thus facilitate the purchase decision. In addition, individual product recommendations create an emotional e-commerce integration that transforms the mobile user experience into a quantifiable sales channel.

Designed as a long-term project, the app also serves as a database for the growing number of Schwarzkopf brand hair tones from over ten countries. In spring 2016, the app was completely overhauled and, once again, rolled out internationally as Schwarzkopf Hairstyles Styleguide. Within just a few days, it took second place in the lifestyle category in the Appstore. It contains step by step How Tos and everything about hair, colorations and trends.

The result

With our innovative Hair Color Technology with 3D rotation function, users can test new hairstyles and colorations before making a decision - just like in front of a mirror in real time. Easy to use and realistic looks are the focus.

If the user is unsure, they can share their photo with their friends via email, Facebook or WhatsApp, collect likes and dislikes and thus facilitate the purchase decision. In addition, individual product recommendations create an emotional e-commerce integration that transforms the mobile user experience into a quantifiable sales channel.

Designed as a long-term project, the app also serves as a database for the growing number of Schwarzkopf brand hair tones from over ten countries. In spring 2016, the app was completely overhauled and, once again, rolled out internationally as Schwarzkopf Hairstyles Styleguide. Within just a few days, it took second place in the lifestyle category in the Appstore. It contains step by step How Tos and everything about hair, colorations and trends.