The Task

How do you manage to stage the unique features of Sony Mobile's latest flagship - the Xperia Z3 - in a surprisingly different way and bring them closer to the target group?

The Task

How do you manage to stage the unique features of Sony Mobile's latest flagship - the Xperia Z3 - in a surprisingly different way and bring them closer to the target group?

The result

We developed three charismatic, fully animated 3D characters and packed the unique selling points of the Xperia Z3 into lovingly designed, augmented reality based short stories for the smartphone. Emotional. Attention-grabbing. Effective. This completely new approach of an interactive storytelling app was presented with great success at the IFA 2014 in Berlin.

The result

We developed three charismatic, fully animated 3D characters and packed the unique selling points of the Xperia Z3 into lovingly designed, augmented reality based short stories for the smartphone. Emotional. Attention-grabbing. Effective. This completely new approach of an interactive storytelling app was presented with great success at the IFA 2014 in Berlin.