TYPES OF DATA PROCESSED:

• Inventory data (eg, names, addresses).
• Contact details (eg, e-mail, telephone numbers)
• Content data (eg, text input, photographs, videos)
• Usage data (eg, websites visited, interest in content, access times)
• Meta / communication data (eg, device information, IP addresses)

PROCESSING OF SPECIAL CATEGORIES OF DATA (ART. 9 PARA. 1 GDPR):

• No special categories of data will be processed.

CATEGORIES OF DATA SUBJECTS CONCERNED BY THE PROCESSING:

• Customers / Interested parties / Suppliers
• Visitors and users of the online offer.
  

In the following, we also refer to the persons concerned collectively as "users".

PURPOSE OF THE PROCESSING:

• Provision of the online offer, its contents and functions.
• Service delivery and customer care.
• Responding to contact requests and communicating with users.
• Marketing, advertising, reach measurement and market research.
• Security measures

HOSTING

The hosting services used by us serve the provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services which we use for the purpose of operating this online service.In doing so, we or our hosting provider process inventory data, contact data, content data, usage data, meta data and communication data of customers, interested parties and visitors to this online service on the basis of our legitimate interests in the efficient and secure provision of this online service in accordance with Art. 6 Para. 1 lit. f GDPR i.V.m. Art. 28 GDPR (conclusion of contract processing agreement). Last update: 27.04.2018

APPLICABLE LEGAL BASES

In accordance with Art. 13 GDPR we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the privacy statement, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing in order to fulfil our services and carry out contractual measures as well as answer inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing in order to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

CHANGES AND UPDATES TO THE PRIVACY POLICY

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

SAFETY PRECAUTIONS

• We take appropriate technical and organisational measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk; these measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling the physical access to the data as well as the access to, inputting, passing on, safeguarding the availability and separation of the data concerning them. In addition, we have established procedures to ensure the exercise of data subject rights, the deletion of data and the reaction to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).
• The security measures include in particular the encrypted transmission of data between your browser and our server using SSL encryption.

COLLABORATION WITH CONTRACT PROCESSORS AND THIRD PARTIES

• Insofar as we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transfer them to them or otherwise grant them access to the data, this shall only take place on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, pursuant to Art. 6 Para. 1 lit. b GDPR is necessary for the performance of the contract), if you have consented to this, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
• If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

TRANSFERS TO THIRD COUNTRIES

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only occur if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art. 44 ff. of the German Data Protection Act are met. Process GDPR. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised specific contractual obligations (so-called "standard contractual clauses“).

RIGHTS OF DATA SUBJECTS

• You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with Art. 15 GDPR.
• They have accordingly. Art. 16 GDPR the right to request the completion of data concerning you or the correction of incorrect data concerning you.
• Pursuant to Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data pursuant to Art. 18 GDPR.
• You have the right to demand that we receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to demand that it be transferred to other responsible parties.
• Pursuant to Art. 77 GDPR, they also have the right to file a complaint with the competent supervisory authority.

RIGHT OF WITHDRAWAL

They have the right to revoke consents granted pursuant to Art. 7 para. 3 GDPR with effect for the future.

RIGHT OF OBJECTION

You may object at any time to the future processing of the data concerning you in accordance with Art. 21 GDPR. The objection may in particular be lodged against processing for the purposes of direct marketing.

COOKIES AND RIGHT TO OBJECT TO DIRECT ADVERTISING

We use temporary and permanent cookies, i.e. small files that are stored on users' devices (explanation of the term and function, see last section of this privacy policy). In some cases the cookies serve security purposes or are necessary for the operation of our online offer (e.g. for the presentation of the website) or to save the user decision when confirming the cookie banner. In addition, we or our technology partners use cookies for range measurement and marketing purposes, about which users are informed in the course of the data protection declaration.

A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

DELETION OF DATA

• The data processed by us will be deleted or their processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons.
• According to legal requirements, the documents are stored in particular for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting records, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting records, commercial and business letters, documents relevant for taxation, etc.).

PROVISION OF CONTRACTUAL SERVICES

• We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 Para. 1 lit b. GDPR. The entries marked as mandatory in online forms are partly required for the conclusion of the contract and partly for our services, e.g. the provision of information on our projects and publications.
• Within the scope of registration and renewed registrations as well as use of our online services, will store the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6 Para. 1 lit. c GDPR.
• We process usage data (e.g., the websites visited on our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to display the user, e.g. product information based on the services they have previously used.
• The deletion takes place after expiration of legal warranty and comparable obligations, the necessity of data retention is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiration (end of commercial (6 years) and tax (10 years) retention obligation); information in the customer account remain until its deletion.

CONTACT US

• When contacting us (via contact form or e-mail), the user's details will be processed in order to process the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) GDPR.
• The user data can be stored in our Customer Relationship Management System ("CRM System") or comparable inquiry organization.
• We use the Pipedrive CRM system from Pipedrive OÜ based on our legitimate interests (efficient and fast processing of user queries, existing customer management, new customer business), a private limited company established under the laws of the Republic of Estonia, with the address Paldiski mnt 80, Tallinn, 10617, Estonia, registered in the Estonian Commercial Register under the code 11958539, and a subsidiary of Pipedrive US. For this purpose, we have concluded a contract with Pipedrive with so-called standard contractual clauses in which Pipedrive undertakes to process the user data only in accordance with our instructions and to comply with the EU data protection level. Pipedrive US is also certified under the Privacy Shield Agreement, providing an additional guarantee of compliance with European data protection legislation. Privacy policy of Pipedrive: https://www.pipedrive.com/en/privacy.
  

COMMENTS AND CONTRIBUTIONS

• If users leave comments or other contributions, their IP addresses will be used on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. of the German Data Protection Act. GDPR stored for 7 days.
• This is done for our safety, if someone leaves illegal contents (insults, forbidden political propaganda, etc.) in comments and contributions. In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the author's identity.

RETRIEVAL OF PROFILE PICTURES FROM GRAVATAR

We use the service Gravatar, the Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA, within our on-line offer and in particular in the Blog.

Gravatar is a service where users can register and store profile pictures and their e-mail addresses. If users leave contributions or comments with the respective e-mail address on other online presences (especially in blogs), their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the only purpose of transmitting the email address and it will not be used for other purposes, but deleted thereafter.

Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) GDPR, as we use Gravatar to offer authors of contributions and comments the opportunity to personalise their contributions with a profile picture.

Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active). By displaying the images, Gravatar knows the IP address of the user, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/.

If users do not want a user image linked to their e-mail address to appear in the comments at Gravatar, they should use an e-mail address which is not stored at Gravatar for commenting. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if users do not wish their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.

AKISMET ANTI-SPAM TESTING

Our online service uses the "Akismet" service provided by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. The use is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR. This service distinguishes real people's comments from spam comments. All comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond that time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information about the browser used, the computer system and the time of the entry.

Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).

For more information on Akismet's collection and use of data, please refer to Automattic's privacy policy: https://automattic.com/privacy/.

Users are welcome to use pseudonyms, or to refrain from entering their name or email address. You can completely prevent the transmission of data by not using our comment system. That would be a shame, but unfortunately we do not see any other alternatives that are just as effective.

COLLECTION OF ACCESS DATA AND LOG FILES

• On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f., we collect GDPR Data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
• Log file information is stored for a maximum of seven days for security reasons (e.g. to clarify abuse or fraud) and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

ONLINE PRESENCE IN SOCIAL MEDIA

• We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
• Unless otherwise stated in our Privacy Policy, we will process the data of users who communicate with us within social networks and platforms, e.g. postings on our websites or send us messages.

COOKIES & RANGE MEASUREMENT

• Cookies are pieces of information that are transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
• Users are informed about the use of cookies within the scope of pseudonymous range measurement within the scope of this data protection declaration.
• If users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
• You may opt-out of the use of cookies to measure reach and for advertising purposes via the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
  

GOOGLE ANALYTICS

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we act in accordance with the following principles GDPR) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

• Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European privacy laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
• Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within this online service and to provide us with other services associated with the use of this online service and the Internet. Pseudonymous user profiles of the users can be created from the processed data.
• We use Google Analytics to display ads placed by Google and its partners within our advertising services only to users who have shown an interest in our online services or who have specific characteristics (e.g. interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads are in line with the potential interest of users and do not appear annoying.
• We only use Google Analytics with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
  
• The IP address transmitted by the user's browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if the opportunity for the input of personal or business data (email addresses, name, addresses) is given, the input of these data takes place voluntarily. https://tools.google.com/dlpage/gaoptout?hl=de.
  
• For more information about Google's use of data, setting and objection options, please refer to the websites of Google: https://www.google.com/intl/de/policies/privacy/partners ("Use of data by Google for your use of websites or apps of our partners"), https://policies.google.com/technologies/ads ( "Use of data for advertising purposes"), https://adssettings.google.com/authenticated ("Manage information Google uses to show you advertising").
  

GOOGLE RE/MARKETING SERVICES

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. GDPR) the marketing and remarketing services ('Google Marketing Services') of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ('Google').

• Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European privacy laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
• Google's marketing services allow us to display advertisements for and on our website in a more targeted manner to show users only ads that potentially match their interests. If, for example, a user is shown ads for products in which he is interested on other websites, this is referred to as "remarketing". For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and incorporates so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. Google may also link the above information to such information from other sources. If the user subsequently visits other websites, the ads tailored to the user's interests can be displayed.
• User data is processed pseudonymously within the framework of Google marketing services. I.e. Google does not store and process the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on Google's servers in the United States.
• One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
  
• We may use the Google marketing service "AdSense" to include advertisements from third parties. AdSense uses cookies to enable Google and its partner sites to serve ads based on users' visits to this site or other sites on the Internet.
  
• Furthermore, we may use the "Google Tag Manager" to integrate and manage Google analytics and marketing services on our website.
  
• More information about Google's use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, Google's privacy policy is under https://policies.google.com/privacy
  
• If you wish to opt out of interest-based advertising through Google Marketing Services, you may use the opt-out and setting options provided by Google: https://adssettings.google.com/authenticated.
  

FACEBOOK, CUSTOM AUDIENCES AND FACEBOOK MARKETING SERVICES

• Due to our legitimate interests in the analysis, optimization and economic operation of our online services and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), can be used within our online services.
• Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
• With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain features (e.g., interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as "conversion").
• One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
  
• Facebook processes the data in accordance with the Facebook Data Usage Policy. Accordingly, general information about the presentation of Facebook ads in the Facebook Data Usage Policy: https://www.facebook.com/policy.php, Special information and details about the Facebook pixel and how it works can be found in the Help section of Facebook: https://www.facebook.com/business/help/651294705016616.
  
• You may opt out of Facebook pixel collection and use of your information to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based ads there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
  
• You may also opt-out of the use of cookies to measure reach and for advertising purposes via the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
  

FACEBOOK SOCIAL PLUGINS

• On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. GDPR) Social Plugins ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white "f" on a blue tile, the terms "like", "like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be seen here: https://developers.facebook.com/docs/plugins/.
• Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
• When a user calls a function of this online service that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform the user according to our state of knowledge.
• By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, e.g. by clicking the Like button or commenting, the corresponding information is transferred directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to know and store their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
  
• The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.
  
• If a user is a Facebook member and does not want Facebook to collect information about him or her via this online service and link it to his or her Facebook member data, he or she must log out of Facebook and delete cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
  

JETPACK (WORDPRESS STATS)

• On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. GDPR) the Plugin Jetpack (here the subfunction "Wordpress Stats"), which includes a tool for statistical evaluation of visitor access and from Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.
• Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).
• The information generated by the cookie about your use of this online service is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy at https://automattic.com/privacy/ and Jetpack cookie information at: https://jetpack.com/support/cookies/.

NEWSLETTER

Notes on the newsletter and consents: The following information will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to the receipt and procedures described.

• Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. In addition, our newsletters contain information on current developments in the areas of digital marketing, technology and innovation. We introduce you to trends and present our own projects, which we were allowed to carry out together with our customers and of which we are particularly proud. Finally, we provide you with some inspirations for digital marketing approaches that we find exciting. In particular, this may include references to blog posts, lectures, completed projects, our services or online appearances.
• Double-Opt-In and logging: The registration to our newsletter takes place in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with MailChimp are logged.
• Use of the "MailChimp" mailing service: The newsletter is sent via "MailChimp", a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
• The email addresses of our newsletter recipients, as well as their other data described in this notice, are stored on MailChimp's servers in the USA. MailChimp uses this information to send and evaluate newsletters on our behalf. Furthermore, according to its own information, MailChimp may use this data to optimise or improve its own services, e.g. for the technical optimisation of the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them or pass them on to third parties. We trust in the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement.
  
• We rely on the reliability, IT and data security of MailChimp. MailChimp is under the US-EU data protection agreement "Privacy Shield" and is therefore committed to complying with EU data protection regulations. Furthermore, we have concluded a Data Processing Agreement with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations and, in particular, not to pass it on to third parties. You can view the privacy policy of MailChimp here.
  
• Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally we ask you to indicate your first name and surname. This information is only used to personalize the newsletter. In individual cases, we may also ask you to provide your date of birth, gender and industry. We only use this information to adapt the contents of the newsletter to the interests of our readers.
  
• Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor MailChimp's aim to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
  
• Online access and data management: There are cases where we direct newsletter recipients to the MailChimp websites. For example, our newsletters contain a link with which newsletter recipients can call up the newsletters online (e.g. in the event of problems with the presentation of the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, such as the e-mail address. In this context we point out that on the websites of MailChimp cookies are used and therefore personal data are processed by MailChimp, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in MailChimp's Privacy Policy In addition, we draw your attention to the possibility of objecting to the collection of data for advertising purposes on the websites
  
  In this context, we point out that used on the websites of MailChimp cookies and thus personal data processed by MailChimp, their partners and service providers used (eg Google Analytics). We have no influence on this data collection. For more information you can go to Privacy Policy In addition, we draw your attention to the possibility of objecting to the collection of data for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European area).
  
• Cancellation/revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. After cancellation, your data will be deleted except for the e-mail address. The e-mail address is stored in a blocking list and is only used to ensure that we do not send any further e-mails to your e-mail address.
  
• Legal bases of the basic data protection ordinance: In accordance with the requirements of the basic data protection ordinance (GDPR) in force since 25 May 2018, we would like to inform you that your consent to the sending of e-mail addresses is based on Art. 6 1 lit. a, 7 GDPR and § 7 Para. 2 No. 3 or Para. 3 UWG. The use of the MailChimp dispatch service provider, the performance of statistical surveys and analyses as well as the logging of the registration procedure are carried out on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.
  

We would also like to point out that you may object at any time to the future processing of your personal data in accordance with the statutory provisions pursuant to Art. 21 GDPR. The objection may in particular be lodged against processing for the purposes of direct marketing.
Note to the newsletter according to the example of lawyer Dr. Thomas Schwenke.

INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT

Within the scope of our online offer, we act on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. of the German Civil Code). GDPR) content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

• The following presentation provides an overview of third-party providers and their contents, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possible objections (so-called opt-out):
• If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the privacy policy of the respective third parties, which are available within the respective websites or transaction applications, apply.
• External fonts from Google, LLC, https://www.google.com/fonts ("Google Fonts"). The integration of the Google Fonts takes place by a server call with Google (usually in the USA). Privacy policy: https://policies.google.com/privacy, Opt-out: https://adssettings.google.com/authenticated.
• Maps of the "Google Maps" service of third party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
  
• Videos from the "YouTube" platform of third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://policies.google.com/privacy, Opt-out: https://adssettings.google.com/authenticated.
  
• Within our online offer, functions of the Instagram service are integrated. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we do not have any knowledge of the content of the transmitted data or of its use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/.
  
• Within our online offer we use the marketing functions (so-called "LinkedIn Insight Tag") of the network LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn features, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. Using the LinkedIn Insight tag, we can analyze the success of our campaigns within LinkedIn or determine target groups for them based on user interaction with our online offering. If you are registered with LinkedIn, it is possible for LinkedIn to associate your interaction with our online services with your user account. Even if you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, it is still possible for LinkedIn to associate your visit to our website with you and your user account. LinkedIn is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  
• Within our online offer, functions of the service or the platform Twitter can be integrated (hereinafter referred to as "Twitter"). Twitter is an offer of Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our contributions within Twitter within our online offer, the link to our profile on Twitter and the possibility to interact with the contributions and the functions of Twitter, as well as to measure whether users reach our online offer via the advertisements placed by us on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-out: https://twitter.com/personalization.
  
• We use functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you access one of our pages that contains Xing features, you will be connected to Xing servers. A storage of personal data does not take place after our knowledge. In particular, no IP addresses are stored or the usage behaviour evaluated. Privacy policy: https://www.xing.com/app/share?op=data_protection.
  
• Within our online offer functions of the service Blubrry are integrated. These features are offered by Rawvoice, Inc. a Nevada Corporation with the address 601 East Charleston, Las Vegas, NV 89104, USA integrated. We use Blubrry as the host of our podcast and to include the individual episodes in the contributions on the website and make them playable. We also use the WordPress plugin Powerpress from Rawvoice.
  
• Rawvoice also initially collects technical information, such as browser and system information, as well as your IP address and time of access, when our podcast episodes are viewed on our website or when podcasts such as iTunes and Spotify can be played. This information is used to technically improve the services on the basis of technical data or target groups and their listening habits on the basis of their access points (which can be determined by IP address) or access times.
  

Statistical surveys also include the determination of whether the consequences are downloaded and when they are downloaded. The evaluations help us to recognise the listening habits of our users and to adapt our content to them. In addition, Blubrry may use this information to improve or optimize its services or for commercial purposes. However, Blubrry does not use our listeners' information to write to them or share with third parties.
We rely on the reliability and IT and data security of Blubrry. We have concluded a data processing agreement with Rawvoice. This is a contract in which Rawvoice/Blubrry undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations and, in particular, not to pass it on to third parties.
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Privacy policy: https://create.blubrry.com/resources/about-blubrry/privacy-policy/.

• External code of the JavaScript framework "jQuery", provided by the third-party jQuery Foundation, https://jquery.org.