Schwarzkopf also followed this approach with its new hair colour brand LIVE Colour. The expressive products such as “Ultrabrights”, “Neon Brights” and “Colour Sprays” should therefore be brought to life for a young target group across all channels.

Schwarzkopf entrusted us with the development of a creative concept to showcase the brand in TVC and how-to films as well as in various digital formats. And what did we do? We put the target group itself at the heart of our concept – represented by professional models and authentic influencers.

‍

In terms of style, we focused on expression: with powerful shots, impressive colour explosions and fast cuts, we have set the scene for the LIVE Colour brand world. We supervised the planning and implementation of the TVC shoot, which took place in various studios and locations in London. In the post-production, we took over the realization of the 3D packaging animations in addition to the creative lead.

Our campaign pushed awareness of LIVE Colour across all channels and positioned the brand as an expressive and agile hair colouration brand. All films and formats were used worldwide.

Do you also need special film content for your brand? Contact us!